Narrative Intelligence® is the strategic discipline Michael Margolis pioneered at Storied for constructing an organization's narrative, so complex, technical, or hard-to-explain work gets funded, bought, and believed.

Others use the same two words for adversarial detection: monitoring the narratives already moving through markets and media. Storied's Narrative Intelligence® does the reverse. It builds and amplifies a company's narrative, and it builds generatively: language that creates value instead of extracting it, and leaves the company, its market, and the people it touches better off. Detection reads the narrative that already exists. This discipline writes the one worth believing in.