ADVISORY

The narrative your
company runs on

Language that moves capital, closes deals, and aligns teams.

With language that moves capital, closes deals,
and aligns teams.

Three questions

that might be on your mind

How do we get people to believe in what we're doing?

Are we building something the market has no language for yet?

• •

Is our message landing with the people who actually decide?

• • •

Our clients

Michael Hudes

CEO, LG Ads

Maria Colacurcio

CEO

Michael Winnick

CEO

Brad Kirkpatrick

President, AmeriBen

Mike Minton

CPO + Growth, Twitch

Amit Fulay

VP of Product

Irina Malkova

VP of AI Engineering, Data, Analytics

Chris Clare

VP of Design

Jonathan Taylor

Global VP, Product Dev Quality

Morgan Brown

VP of Growth Marketing

Greg Stofman

General Partner

Mo Punjani

CEO and Founder

Michael Hudes

CEO, LG Ads

Maria Colacurcio

CEO

Michael Winnick

CEO

Brad Kirkpatrick

President, AmeriBen

Mike Minton

CPO + Growth, Twitch

Amit Fulay

VP of Product

Irina Malkova

VP of AI Engineering, Data, Analytics

Chris Clare

VP of Design

What we build

and what it produces

Strategic Narrative

The thesis your whole company runs on. Built to hold when challenged.

Strategic Narrative

The thesis your whole company runs on. Built to hold when challenged.

Investor Narrative

The narrative that gets you funded, built to hold through diligence.

Investor Narrative

The narrative that gets you funded, built to hold through diligence.

Sales Narrative

The narrative that closes the deal, the way your best rep tells it.

Sales Narrative

The narrative that closes the deal, the way your best rep tells it.

Ownable Language

The words only you can credibly claim, so no competitor can run your positioning.

Ownable Language

The words only you can credibly claim, so no competitor can run your positioning.

Category Definition

You name the category before the market names it for you.

Category Definition

You name the category before the market names it for you.

Coherence Layer

One governed source of truth your org and your AI both run on.

Coherence Layer

One governed source of truth your org and your AI both run on.

The diagnostic

where your language costs you

Narrative-Market Fit

How far your language is from velocity and value no one else can claim, and the shortest path there.
  • “A direct result of our strategic narrative: a first-in-class molecule approved without a retro-inspection program, and the head of the MHRA inspectorate joined us.”

    Jonathan Taylor,

    Global VP, Product Development Quality

  • “The narrative gave us the talk track to win and unlocked 20% growth.”

    Brad Kirkpatrick,

    President, AmeriBen, Division of Elevance Health

  • “Michael helped us find the language. We made it ours, and the market responded.”

    Maria Colacurcio,

    CEO

  • “As a direct result of our narrative: a first-in-class molecule approved without a retro-inspection.”

    Jonathan Taylor,

    Global VP, Product Development Quality

  • “The narrative gave us the talk track to win and unlocked 20% growth.”

    Brad Kirkpatrick,

    President, AmeriBen, Division of Elevance Health

  • “Michael helped us find the language. We made it ours, and the market responded.”

    Maria Colacurcio,

    CEO

Untangling complex realities

a few engagements, by sector

CLAIMS GRAPH

Narrative-market fit / insurtech

2026

AI TRANSFORMATION

Product development quality / biotech

2020-2026

DATA RAILS FOR ACH

Category creation / fintech

2026

AGENTIC SCIENCE

Fundraising and GTM / genomics

2026

CLIMATE TECH

Fundraising and category creation / global policy

2026

AI TRANSFORMATION

Product development quality / biotech

2020-2026

CLIMATE TECH

Fundraising and category creation / global policy

CLAIMS GRAPH

Narrative-market fit / insuretech

AI TRANSFORMATION

Product development quality / biotech

DATA RAILS FOR ACH

Category creation / fintech

AGENTIC SCIENCE

Fundraising and GTM / genomics

Narrative Analysis

Three steps to actionable recommendations.

Fill out short intake

Share with us: who you are, what you're building, what's at stake.

Share your materials

Send what already exists: the deck, the strategy doc, the website.

Your Narrative Analysis

A working readout of where the story breaks and what to fix first.