About Storied
Empowering you to
take charge of your story.
Narrative Intelligence™
The #1 determinant of success
We help CEOs and executives to influence at scale. Whether you need to make a business case, lead change, or accelerate velocity of growth and transformation. Learn how to get investment, buy-in, and rapid adoption of your ideas.
We call it Narrative Intelligence™, an advisory service & training solution that unlocks storytelling as an organizational capability for you and your leaders.
"Ownable Language" Leads to Immediate Buy-In
We help your people to level up their influence, persuasion, and ability to communicate at scale. In an AI-driven future, your ability to story tell — i.e., write, speak, and convey your ideas — is the defining factor of growth and success.
Especially when it comes to selling complex, technical, and hard to explain ideas.
Learn how to unlock Storytelling ROI. Especially if you work in AI, big tech, deep tech, fintech, biotech, and beyond. We help companies to build storytelling as an organizational capability. From keynotes and trainings to advisory solutions to deliver on ambitious and oversized expectations. Embedded in Storied's inside-out approach is helping leaders unlock their People Skills, Power Skills, and Persuasion Skills.
Narrative Intelligence™ - the Operating System of Humanity
After two decades working deep inside Google, Meta, Uber, and 300+ organizations, we have developed extensive intellectual property and methods. Our top-rated programs are built on Storied OS - an operating system launched in 2018 with proprietary principles, practices and application for narrative influence across organizations.
Storied is 22 years into a 50-year project, to scale Narrative Intelligence™ as a globally recognized advisory and training solution. Over two decades, we’ve published popular books, hosted conferences, facilitated public workshops, produced online courses, catalyzed community, and helped advance the global storytelling movement.
Words are the new code. AI is fundamentally redefining the future of work. We want to help you unlock storytelling as a superpower in a fast-changing world.
- Michael Margolis
Everybody has a story. Everybody has a story worth telling.
Join the Global Storytelling (R)evolution
Storied is a community for forward-thinkers that are building the future. Since 2002, we've taught our advanced storytelling methods to tens of thousands across 1,200 organizations, 42 industries, and 37 countries.
We attract a diverse community of tech leaders: (1) Product, design, and Data Science (2) Sales and Marketing, (3) People, Change and Innovation. Anyone looking to create a bigger world and a better future.
Hey, I'm Michael Margolis
Founder & Chief Storyteller
I want to help you take charge of your story!
Our programs accelerate your career, and the ability to get executive buy-in, communicate your value, lead change, and get agreement with any stakeholder audience. We teach you how to "think in narrative": a first-principles approach to dealing with complexity and exponential change.
The son of a mad-scientist and teacher, I'm obsessed with how to translate new ideas into cultural acceptance. I'm an original thinker, storytelling philosopher, and empirical scientist, having tested my work across 300+ organizations.
I've advised organizations including Meta, Google, Shopify, Genentech, NASA, and Change.org on some of their most ambitious big bets and initiatives. For years, I was an executive ghostwriter to leadership teams in Silicon Valley, crafting their strategic narratives — the more complex, technical, and challenging, the better. My work has sold billion dollar initiatives, increased adoption of 100Ms of users, and helped deliver on the promise of growth and transformation.
Over two decades, I've pioneered and tinkered with a new approach to storytelling: that we call Narrative Intelligence™. In 2023, with AI disruption, it become time to productize our IP and democratize the methods. I’m left-handed, color-blind, and eat more chocolate than the average human.
Advisor to 15 product divisions since 2015
Faculty for UX Design Leadership Program
Best-selling author of two books