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Story 10x
Enjoy the full PDF of our best-selling book Story 10x: a definitive guide on storytelling for tech disruption.
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Read Story 10x And You'll Learn:
STORY VS NARRATIVE
This one distinction is overlooked by 99% of most storytelling books and trainings, yet its the secret to unlocking power and influence
YOUR BRAIN ON STORY
The three biochemical hormones that influence how your message is perceived and received. Learn how to tune these dials.
SFB NARRATIVE METHOD
A breakthrough framework for turning anything complex into clarity, alignment, and confidence. If you like Artistotle, you'll love SFB.
THE 90% TEST
How to get 90% of the room on your side in the first five minutes. Hint: it's about making your audience "right" instead of "wrong, bad, or stupid."
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About The Author
Truth be told, I used to suck at storytelling.
Well, I've always been good with words and ideas. Except in front of a skeptical audience -- cynicism was my kryptonite.
It led me to devote the last 20 years to cracking the code: how to tell the story of disruption without putting people on the defensive.
The son of a mad-scientist and teacher, I'm obsessed with how to translate new ideas into cultural acceptance. I'm an original thinker, storytelling philosopher, and empirical scientist, having tested my work across 300+ organizations.
Trained as a cultural anthropologist, I'm an expert on language systems, rhetoric, and culture codes. I began my career as a social entrepreneur, funded by Rockefeller and Ford Foundations by the age of 22, and a startup failure by the age of 24. I’m left-handed, color-blind, and eat more chocolate than the average human.
“A new kind of storytelling for startups
in hypergrowth. A must-read!”
VENETIA PRISTAVEC
Founding Creative Director
“These strategies have dramatically influenced our PM vision, strategy, and roadmaps."
ALEX DEVE
DIRECTOR OF PRODUCT MANAGEMENT
“A powerful premise: Narrative intelligence
is the future of leadership."
MONICA REED
CHIEF LEARNING OFFICER
A New Storytelling Paradigm
Apply the same storytelling strategies embraced by Google, Facebook, and NASA to communicate their most important initiatives.